Product

Generate in-store traffic and measure the performance of your campaigns

Data
collection

We anonymously collect location data of millions of mobile users in accordance with GDPR (General Data Protection Regulation).

Audience
qualification

We qualify the locations collected to precisely identify the places visited by mobile users and build the most relevant audience for your business.

Audience
targeting

We expose relevant mobile users to mobile in-app ads to persuade them to visit your stores.

Visit
measurement

After a campaign, we determine whether each exposed mobile user exposed came to one of your stores.

Product

Measure precisely the impact of your campaigns in terms of in-store traffic generated

Target prospects among
more than ten million mobile users

By continuously collecting locations, we can identify the most relevant prospects for our customers based on their offline behaviour.
Would you like to target prospects who have recently visited a competitor brand or re-target customers who have not visited one of your stores in the last six months? All of this is possible!

  • Data collected and qualified by Singlespot via SDK
  • 10,000,000+ unique mobile Internet users in Singlespot’s database in France alone
  • 300+ locations collected per smartphone per day

Expose prospects with the right message
on their mobile device

Reaching out to the right prospects is not enough without the right message. We broadcast our campaigns with dynamic in-app formats to ensure their visibility and to adapt the message based on each prospect's geographic position.

  • Dynamic formats coded in HTML5
  • Premium advertising inventory to guarantee brand safety
  • Access to Singlespot creative studio

Determine whether the mobile users targeted
visit your stores

Why bother with a drive-to-store campaign if you can't measure its actual effectiveness? With Singlespot, say goodbye to inaccurate extrapolations. You get to know whether each prospect exposed went on to visit the store. Better still, we calculate the visits attributable to our campaigns against a non-exposed control sample that meets the same targeting criteria. We can’t get any more transparent than that!

  • Comprehensive online and offline campaign reports
  • Attribution calculation to determine the actual cost per visit of each campaign

Results

We generate incremental traffic for leading retailers

For a leading
food retailer

Leading
food retailer

We targeted mobile users who had visited one of our customer's competitor stores in the thirty days prior to the campaign, and measured the impact on traffic in its sales outlet.

18% increase
in incremental traffic

For a leading
car dealership

Leading
car dealership

We targeted prospects in the process of acquiring a new vehicle who had visited a car dealership two months prior to the campaign, and measured the impact on traffic in our customer’s dealerships.

36% increase
in incremental traffic

For a leading
fastfood chain

Leading
fastfood chain

We targeted city dwellers who regularly eat in bakery outlets, and measured the impact on traffic in our customer's restaurants.

27% increase
in incremental traffic